ASA is an India-based sustainable clothing brand, inspired by everyday life and the ease of traditional Indian crafts. ASA aims to make clothing a starting point of conversation around equality, comfort, style, sustainability and inclusivity.
Stylistically, ASA creates everyday clothing for women using traditional Indian crafts like hand-block printing and natural dyeing, often in handwoven fabric as well as organic cotton poplins, featuring a minimal yet a powerful and timeless aesthetic. The designs are bold, yet simplistic in nature.
ASA is a brand that truly considers broader interests and working towards holistic approaches to create more sustainable and meaningful work through clothing.