crow is a contemporary Indian brand. It is founded by Shaila Khubchandani. It is a reflection of functionality, hope for the environment and inclusive communities. The brand is an amalgamation of traditional and modern sensibility. Conventional techniques are employed to create modern relaxed silhouettes. crow harnesses the craftsmanship and knowledge of the artisan and translates it into wearable, artistic and meaningful clothing. Each garment is a culmination of an empathetic partnership between designer, artisan, and karigar.
The textiles used are of utmost significance and are crafted in different parts of India. The brand attempts to add a touch of luxury and ignite a perception of exquisite beauty towards the traditional cotton fabrics.
Sustainability is central to their philosophy. crow attempts to engage in mindful manufacturing across the different process. Their clothes are handcrafted, handwoven using traditional methods by artisans, and colored in soothing elemental hues.