The beauty and authenticity of the label rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of the hand made and creating pieces that has a unique story to share. The resulting garment evokes a strong sense of culture from which it originates. When you are buying something handmade, you are buying more than just a product. You are buying hundreds of hours, days, weeks and months of experimentations and failures. You aren’t just buying a product, but a piece of art, part of a soul, a moment of someone’s life. Most importantly you are buying craftsman, more time, to do something they are passionate about.